If you're not feeling generally secure in your e-commerce initiatives, GSI Commerce aims to help. The company provides e-commerce services such as website development and maintenance, order fulfillment, payment processing, and customer service. Its digital advertising offerings include brand development and e-mail marketing services. The company serves hundreds of companies and brands in markets such as retail, consumer goods manufacturing, and media. In 2011, GSI was acquired by auction powerhouse eBay. Under the terms of the deal, eBay divested GSI's RueLaLa unit (online private sales business) and 70% of its ShopRunner operations (provides members-only online shopping and shipping services).